Press Release Wednesday 29th February 2012
NFRN Home News Delivery Retailer of the Year Promotes Localink Direct Debit to Customers
Martin Ballinger - who leads his family retail home news delivery (HND) business at Insley Stores in Hucclecote, Gloucester – is revolutionising the way he collects his delivered customers` accounts by introducing Localink Direct Debit. Martin is an experienced and innovative HND service provider growing his business over the past 20 years. He was recently awarded the prestigious national title of Home News Deliverer of the Year by the National Federation of Retail Newsagents (NFRN) at a glittering ceremony in London.
Martin’s delivery area continues to expand across Gloucestershire and he is very aware that the challenge of collecting timely payment from his customers is increasing. “Newsagents who provide a valuable Home News Delivery service to their local communities are under increasing financial pressure. More newsagents are forced to add more of their personal capital into a growing debt from their delivered customers and considering the current economic climate and the cost of handling cheques and cash, an alternative and more effective solution is urgently required” says Martin. “Whilst Localink offers a wide range of features and benefits, there are two overriding reasons why I am providing Direct Debit – for those customers that continually fail to pay on time using traditional payment methods, I now have a solution that allows us to continue to do business and puts me in control. And when I prospect for new business and offer promotions, Localink Direct Debit revolutionises the number of new customers I retain after the promoted period ends.”
For further enquiries please contact:
Email Martin on query@insleymedia.co.uk
Talk to Martin Ballinger on 01452 614697 or 07769 903002
Email enquiries to Stefan@localink.co.uk
Talk to Stefan at Localink on 07880 724492
www.insleymedia.co.uk
www.localink.co.uk
Insley Stores is a family run newsagents based in Hucclecote, Gloucester and has provided Home News Delivery for nearly 20 years. . Localink Direct Debit has been specifically designed and developed to provide home news delivery newsagents with the facility to offer an affordable Direct Debit payment option for their delivered customers. Localink is a new, dedicated direct debit service that allows newsagents to debit their customers` bank accounts for the service they provide. It puts newsagents in full control of their debt and benefits newsagents – and the publications they deliver – in many positive ways. Regular payment collections will significantly reduce outstanding debt and improve the liquidity of newsagents allowing them the choice to re-invest. It will result in fewer negative conversations with customers over money owed and encourage increased recruitment and retention of Home News Delivery. It is a very exciting development for the delivered route to market.
